WINGMATE

BRANDING  |  CREATIVE DIRECTION  |  DESIGN

Client: Wingmate
Team:  Alan Vladusic / Founder
           Camilla F. Kristiansen / Creative Designer

Wingmate is a lifestyle brand designed specifically for the well-dressed man. 

They believe a more polished look results in a more polished life. Their first product, the Perfect Collar, is a unique fastening agent that keeps your collar perfectly in tact. My role in this project was to design their brand identity and the look & feel. The ‘W’ was inspired by the shape of a shirt collar, the triangle shapes and angles worked really well with the shape of the ‘W’ in Wingmate. The goal was to create a minimal, cool and masculine brand that would stand the test of time.