SUPER BOWL MIAMI LIV
BRANDING I DESIGN I CREATIVE DIRECTION I OOH
Client: Verizon
Team: Tom Murphy, Sean Bryan / Chief Creative Officers
Cameron Hoelter / ECD
Camilla F. Kristiansen / V.P Design Director
Emely Perez / Senior Designer
This project was quite a challenge but we ended up creating a really strong campaign.
Verizon has a lot of sponsorship media placements and in this specific case we combined our 5G Built right campaign design with elements from the Superbowl LIV toolkit provided. It was important to keep the integrity and boldness of the Verizon brand while featuring elements from the toolkit that communicated that this was a partnership.