ORAINE BARRETT

BRANDING  |  CREATIVE DIRECTION  |  DESIGN  |  PHOTOSHOOT

Client: Oraine Barrett
Team: Oraine Barrett / Founder
Camilla F. Kristiansen / Creative Designer
          Sharon Daniels / Photographer

Oraine Barrett is a personal trainer based in New York, originally from Jamaica. He is a former model and he takes pride in his knowledge of personal health and fitness. He has a range of high-end clients that he helps improve their lifestyle and fitness goals. I worked closely with Oraine to create his brand identity and his website design. The brand mark ‘O’ is inspired by the ‘O’ in Oraine and sunny Jamaica. The tagline: ‘Own your body’ is inspired by the initials in his name. The photographer, Sharon Daniels did a great job in capturing Oraine in his natural element.