OPTUM

ART DIRECTION  |  DESIGN  | PRINT DESIGN

Client: Young & Rubicam
Team:  Alan Vladusic / ECD 
           Camilla F. Kristiansen / Creative Designer

Optum, a part of UnitedHealth Group, is a pharmacy benefit manager and care services group operating across 150 countries in North America, South America, Europe, Asia Pacific and the Middle East. I was hired by Y&R advertising agency to create a visual system that would work across a number of assets, print, digital and OOH. The colorful graphic squares created a strong branding element that was inspired by the graphic Optum logo itself. It was important to create warm and human look that the audience could relate to.