NYC_H20

INNOVATION  I  DESIGN  I  PRODUCT DESIGN I  ART DIRECTION

Client: Saatchi & Saatchi
Team: Marcia Roosevelt / Chief Strategy Officer
          Alexandra Pulver / Strategist
        Camilla F. Kristiansen / Creative Designer

Our internal Saatchi & Saatchi innovation group came up with a product idea that focused on embracing and promoting tap water in New York. A NYC hydration station that will help New Yorkers embrace tap water as their drinking water of choice by making it convenient and refreshing. We set out to design a hydration station inspired by a water droplet that would live all across the city of New york, these hydration stations would also be illuminated at night. We also designed a canteen for re-use that would work well for the on-the –go lifestyle.