COGNICASE

BRANDING  |  CREATIVE DIRECTION  | DESIGN  |  ILLUSTRATION

Client: Izzygear
Team: Marcel Botha, Nicholas Coblence, Benji Rogers

The Cogni Case consist of interchangeable art cards and a bumper, the art cards engages your child’s gaze to the back of the phone allowing you to take clear and well positioned photos of them anytime. The character designs are inspired by a birds-eye view and are named: The birdie, The plump owl and The fat penguin. The graphics on each card range in complexity depending on the age of your child. There are 4 stages (0-3 months, 3-6 months, 6-9 months and 9-12 months), which align with the stages of a child’s early cognitive development. My role in this project was to be responsible for all design related work, Branding, illustrations and packaging design.