CAROL’S DAUGHTER

DESIGN |  CREATIVE DIRECTION  |  PRINT DESIGN | PHOTOSHOOT

Client: Tag Creative / L’Oreal
Team:  Fawne Berkun / ECD
          Kristyn Ferretti / Creative Director
          Camilla F. Kristiansen / Creative Designer
          Beth Galton / Photographer

From humble beginnings in her kitchen, Carol's Daughter founder Lisa Price transformed her beloved hobby of mixing fragrances at home into a beauty empire. 

Carol’s Daughter is an American multi-cultural beauty brand headquartered in New York City. Its founder and president, Lisa Price, established the brand in 1993 in Brooklyn, New York. The brand was named after Lisa Price's mother, Carol. My role in this project as a designer and creative director, I came up with a visual territory that the client loved, where the authenticity of the ingredient story came through. We then worked with photographer Beth Galton to bring our concept and idea to life through print and digital assets.