BIG CONCERT FOR SMALL BUSINESS

BRANDING I CREATIVE DIRECTION I STAGE DESIGN I LIVE CONCERT

Client: Verizon
Team:  Cristina Reina Rodriguez, Matt Curry / ECDs
           Camilla F. Kristiansen / V.P Design Director
           Emely Perez / Senior Designer

This project was a huge undertaking, we had limited time to make it happen but it came together nicely. We were responsible for the creative direction and design for the branding and social assets as well as the stage design featuring imagery from each artists favorite local business. Verizon wanted to bring communities across the country together for The Big Concert for Small Business, the ultimate Super Bowl LV after-party supporting small business. This was a live streamed event hosted by Tiffany Haddish and featured performances by Alicia Keys, Brandi Carlile, Brittany Howard, Christina Aguilera, Eric Church, H.E.R., Jazmine Sullivan, Luke Bryan and Miley Cyrus on Sunday.